Maybe you’re under a mountain of work, or maybe you have to deliver some horrible news. You might be feeling intense pressure to perform or even laying in bed, questioning your life decisions with existential dread creeping.
As crappy as all those scenarios are, we’ve all lived some variation of them. Stress is an ever-present factor in a human’s life, and we’re human, so we feel it.
We worry about what’s coming and what’s already happened. We stress about things out of our control. …
You’re starting a new blog or publication, and you want it to be independent of a platform. So, you checked out WordPress but then felt like there was more, so you did some digging and found Ghost. At least, that’s how I discovered it.
Ghost is a Node.js based CMS that you’re either hearing about right now or you’ve known about for a while. Think of it like deploying your own publishing platform — it’s got all the publishing tools you’d need if you’re a professional blogger.
This list of principles used to be 14 tips I happened to write about a few years ago. It increased to 29 a couple of years later and now it’s up to 45. And I plan to keep updating them as I learn more.
But here’s a caveat — take these with a grain of salt. Yes, they’re researched and tested, but above all, they’re anecdotal.
Test them out and see what works for you. You’ve likely heard a lot of them, some might be a nice reminder, and others might be completely new. …
You’ve heard of Unsplash, no doubt. The thumbnail of this very article is integrated straight into this post from the service. I searched it within the text editor and picked one I liked. Boom, my article now has a header.
It wasn’t always this way. I couldn’t always type away and select an extremely high-quality photo straight from my text editor to be used completely royalty-free. It took a lot of work in the right places, over a lot of time.
But before putting in all that work to turn this into what it is today, it had to start somewhere. And starting is where most founders screw up. Starting has the most amount of friction. And taking that first step to publish a piece of work might take a year, several developers, and a lot of anxiety. …
You’ve 100% been there — we all have. We budget, consciously make an effort to save our hard-earned dollars. Yet we all have a random set of appliances, gadgets, or clothes we bought that one time, things we haven’t used in a year.
And although spending money on useless stuff can be an addiction, it isn’t for most people. It’s just the side-effect of an industry that invests a lot of time and money into manipulating our behavior.
Marketing is a psychological game, and unfortunately for us, we’ve got many mental shortcuts that are an evolutionary win, but a modern-day vulnerability. …
Matchmaking is as old as time, and before swiping left and right was ever a thing, some people would get set up instead.
Setting your friend up with a nice guy or gal turned into a whole new facet of the internet in 1995, when Gary Kremen created Match.com, and eHarmony popped up a few years later. These sites and their judgment hinged on algorithms — it was a huge success.
AOL and MSN started partnering with these dating sites, and several white-label copycats followed through and got pushed by Yahoo. …
Winning the SEO game means that Google thinks the best answer to someone’s question is your article. But not just questions; problems. My top article addressed a reality for a lot of people, “I don’t know what I want.”
Broad and existential, yes, but something people wanted the answer to, something that applied to a career, life, education, or relationship choice. I didn’t plan to write it. It was just a question I struggled with and happened to find an answer that worked for me.
I wrote the first draft in 15 minutes, I edited it over a couple of hours and promoted it on Reddit. Initially, the numbers weren’t that interesting. It wasn’t until a year after the fact that the article started ranking on Google and driving mass clicks to my profile, and you can tell when that happens. …
A startup is synonymous with scale, and scaling is all about selling a product repeatedly without incurring equivalent costs.
You might think selling a product multiple times is simple; you create something digital once, like an e-book, and you keep selling it — and yes, that works quite well, but it’s only the tip of the iceberg.
What makes a business profitable is locking down the “over and over” part we mentioned before. According to John Warrillow, writer of Built To Sell, the top businesses ultimately get to a strong position by having predictable revenue, aka, recurring revenue.
According to the foreword in Warrillow’s book by Bo Burlingham, the editor at large at Inc. Magazine, Warrillow conducted research based on annual surveys of ten thousand businesses. …
Off the bat, I need to tell you that I’m a productivity fiend. I’m always trying to find the next trick, the problems with our thinking, a new and improved habit — all because I have an assumption that I’d argue, is a fact.
If you have a goal and a strategy to get there, the little steps along the way are 90% of the work. In between the work and you is this thing called friction, and getting rid of it is how we succeed.
All the productivity tips on earth try to reduce this friction so you can go from a to b to c. The problem is that all advice isn’t equal, and productivity tips aren’t law. …