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Sah’s Notes

Starting without the Optimisation Gremlin™️

2 min readSep 25, 2025

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Photo by Marloes Hilckmann on Unsplash

A blessing and a curse is that I’ve always got the end in mind.

The end being all the complexities, scale, and seamlessly orchestrated bits of a project, trip, endeavour, or other.

The issue is that thinking about the eventual polished thing creates a mountain out of what should be an easy decision to just start.

And just start means taking the first step.

There’s a reason why the concept of a prototype, MVP, or “mcgyvering it” exists.

Because a shit version, a shit start, or a shit try is still a real something, rather than a potential nothing.

The optimisation gremlin in me says:

  • If you plan it all out, you’ll make a better decision.
  • You need to know how 90% of it will work before you start.
  • You have limited resources, so be selective.

The gremlin means well.

The gremlin is trying to cap your risks.

But the gremlin is a flawed creature with blind spots.

It doesn’t understand that there is a threshold for planning and risk mitigation, where not starting becomes the ultimate risk.

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Sah Kilic
Sah Kilic

Written by Sah Kilic

I talk so much I figured I should write some of it down. Join me here: http://sah.substack.com 💪

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