Hi mate, enjoyed the article and agree with the futile and counterintuitive culture of hacking things instead of taking the long route, but I think there’s an important distinction in scaling things for mass consumption and efficiency – vs hacking.

It’s almost a given that when you try to scale something that the quality of it will decrease. Canva is a fantastic tool for quick and easy graphic design by the masses, but doesn’t hold shit on a professional designer putting in the work. Same thing for say; a mass produced wallet vs. hand crafted wallets, a healthy shake you can buy by the bottle vs a home prepared meal.

It’s all about demand, supply, and availability of time/money. Some people need to absorb as much information as possible quite quickly, and if they find a way that will take less time, they’ll do it – it doesn’t mean they should use it for novels. Same goes for your PR example, the tool seems like it would be useful in finding people to build relationships with, allowing you to actually divert your time to where it matters, offer value, and connect – if someone’s using it to spray and pray with cold calls, that’s what I’d call “hacking.” And that person is what I’d call, a Hack.

There’s ways to optimise things and I think that’s fantastic. It’s up to the person to make the call on the extent they try to optimise something, and whether they should. And again, I do agree that people are over doing it, I just wanted to voice this distinction.

Keep on writing,


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